ThaFormula.com -
Now I know you have been asked a million times if "The
Artifacts" will be getting back together again… but do you
think that a group can get back together and reclaim the chemistry
they once had, or do you feel that once you lose it, it's gone
forever?
El Da Sensei - Not
necessarily. I think that in the situation with me and Tame, and I'm
being real honest and truthful. Just to know him and him knowing me, I
won't ever say that it can't happen 'cause you never know what life
will bring in the future. I always leave room and options for that.
But then at the same time speakin' on the other term like when cats
say it can't happen, you know I think they more or less think of like
the chemistry. All that stuff does come into play. I try to explain
that to a lot of cats that tell me they want to see us together, but I
tell them em' "look, its been a minute since me and Tame been
together, I'm sure he's a different person right now just as much as I
am." I think it's really honestly just sitting down with that
person and reconnecting. If you can really like on a man to man basis,
not just sitting down thinking with a notepad and beat and stuff like
that. I think its just being honest with the 2 people that are sittin'
in the room together and admitting certain things that you might have
been wrong about on both sides. Sometimes people don't think they're
wrong, but then sometimes the pride and letting that pride down and
just being human gets in the way. As of right now I can't really say
that the chemistry is there as far as me and Tame. Number 1, I haven't
seen him in a couple of years or even spoken to him so that will
answer that question for anybody that wants to know that. Right now
I'm in a zone where I have to look out for myself not only as an
artist but just as a man.
ThaFormula.com
- The reason I ask you this is because I was talkin' about this with a
homie of mine. Can you name me a group that has ever broken up and got
back together and done it just as good if not better then before the
break up?
El Da Sensei - Well
I'll tell you who came kind of close. I would say EPMD, but it's not
gonna be the same. They even changed labels. They went from Fresh to
Def Jam, but even just the fact of hearin' about it… When we heard
that EPMD was getting' back together just the feelin' that you got
like "ooh they're in the studio!" Even if you knew it wasn't
gonna be the same 'cause they were workin' with different producers or
just adding new flavor to it, but there is still always room for that.
Just for the fan that asked that question or wondered, cause we can't
never see De La breakin' up. I think that will never happen, but if it
ever did it would be crazy.
ThaFormula.com
- Now I just recently caught up with Phife and we spoke on the Tribe
reunion. The problem a lot of people are having is that history has
shown that reunions don't seem to work out. How do you see this Tribe
reunion going down?
El Da Sensei - I
think now, today, in these times if they were to get back together I
think it would be dope because we need that right now. The game is so
filthy. It's filled with unoriginality and no creativity. It's not
about being an underground artist, it's not abut being a so called…I
hate the term "backpacker." It's not about being a thug.
It's about being for real. It's like "what the fuck happened
yo?" Like really, we can sit there and have discussions all day,
but the whole fact of the matter is that the people that are running
the game now are really truly blind by the quick money. I don't even
see money being it no more. It's just the quick fame like
"American Idol" comes in and goes out type shit.
ThaFormula.com
- When you guys were on Atlantic Records and you would walk into the
label, how many people at the label that you all worked with really
knew about Hip-Hop?
El Da Sensei - Well
there was a lot of cats that worked there that knew about Hip-Hop.
It's just the people that they were working with didn't know.
ThaFormula.com
- Now what about in 2003, because it seems that when I walk into a
label I don't see one person that really understands the music?
El Da Sensei - Yeah,
it was like that when I went to a couple of labels like that myself.
Not even to go look for a deal, but just going up with other people
and just lookin' at it for myself. It's like damn, first of all where
is everybody at? Everybody is on vacation! You got cats that just come
in and out or they're on the road with the artists. So it's like
nowadays you're like who's more important? The people that work at the
label or the artists?
ThaFormula.com
- So how are things supposed to change if you got a bunch of chumps
workin' at these labels?
El Da Sensei - I
think it's up to the artists now to really come together and
understand the situation. If there was no underground or independent
record labels or independent record stores, it would be really messed
up for real, because there would be no one left to turn to except for
the radio. So then you know the radio DJ's or the personalities don't
know about the shit we know about that's going on at Fat Beats or any
underground store that sells certain records that we know about. It's
like were in 2 different worlds. The artists gotta come together as a
whole and start some type of union, some type of togetherness or
something because in the long run the game is gonna be run by the feds
and the government. They're gonna start record checkin' cats before
they get record deals because they're trying to figure out how all
these criminals are sittin' behind the mic. The cats that are not into
Hip-Hop are starting to look in the window cause they heard about
certain people. You knew when Jam got killed, and I don't care if you
was in the government, everybody heard about it.
ThaFormula.com
- Let's get to the radio now El. How do we go about wakin' up a
brother like Funk Flex cause he's definitely a Black Zombie right now?
El Da Sensei - I
think he's definitely put in a position himself to sometimes have to
pick and choose. It's just like doing a party where the DJ that DJ's
the party has to make sure that he plays certain records that's gonna
keep the crowd amped. On certain records that he puts on they might go
sit down or get a drink. A DJ most of the time wants everybody on the
floor dancin,' so I think that is more or less him wanting to hear the
type of music that he knows he can play that's gonna be a party.
ThaFormula.com
- When you guys recorded "The Artifacts" album, did you hear
it on the radio?
El Da Sensei - No
doubt. I ain't even gonna front. Flex, you know played a lot of joints
that I didn't think he would even play. We went up there and did an
interview with him. We got on the radio and he played nothin' but
break beats for us when we was freestylin' cause he knew from us, like
our resume that we was some cats that get on the mic and just go and
he just spun for like for ten minutes straight. We stopped rockin' and
he was still cuttin.' He was like "what's up!" I'm like
"yo I'm gonna take a breath for a minute, ha ha!!" That's
why I say there's room for it. It's just we as underground artists
need to take it upon ourselves, and I make a note of this all the
time. Just because you're on a label or independent anything, don't
treat it that way because you never know who's gonna hear this record.
You never know when Flex is gonna go in the record store. He might
have heard the song and he might say "well shit I can play
this." One might have that one record that a DJ like that might
play and he will probably say to us, like "I'll play that shit as
long as it's dope and it's not gonna make my party go down," and
the dude ain't gonna bore me with it. That's with any record though.
It's a lot of politics just getting' the product to certain kind of
DJ's cause there is a lot of stuff out there I think they can play,
but I think they are just not exposed to it. Because you got certain
record pools that only service certain records, that might only
service mainstream records. A lot of times they might not do
underground. So he might not get that in his pile, or he might not get
it sent to him, because also a lot of underground pools won't do it
because they feel Flex won't play it. They think he is a certain kind
of DJ. Don't be scared. There is nothing to be scared of. Dude is a
human just like we are and that's like every radio station if you
think about across the country right now has the same format, and it's
not like they are trying to be like Flex. It's just that there is a
certain format that these radio programmers go by, and if you don't
have an ill DJ like a real scratch DJ or college radio DJ, the cats
that support the kind of music that we want to be put out there, the
rest of the world don't know. So we gotta educate everybody.
ThaFormula.com
- Why can't we get dope artists together more often? What happened to
the unity we once had?
El Da Sensei - I
think because everything is so separated man. That's the truth. It's
like I'm right there with you. I remember the "Don't Curse"
video recently came on and I was just watchin' the video jump from
artist to artist and the way the set was everybody was in their own
world. G Rap was in his world, Kane was in with the girls, you had C.L.
Smooth on the basketball court. You had a little bit of everything in
there about each other, even Puffy was in the video, but they were all
doing the same thing, Rockin'! It was all togetherness. Now today, you
can't get that today because it's too much ego going on. Everybody
wanna be Mr. And Mrs. MTV Cribs. It's too much ego and pride. It's too
much individuality and no truthfulness. But until we all want it
together like that and stop lookin' at certain shit that's on TV…It
shouldn't be old school Wednesday on BET because it should just be
everybody together. You can walk into Fat Beats today and go in the
store and you will see one side is the underground side and one side
is the mainstream side, then you turn around to the back and you got
all the classics on that side. So that's what I mean about everything
is separated. All the indie record singles and albums is in the middle
rack lettered off, but they're not seen. So it's like a lot of stuff
ain't being seen and heard so the cats get forgotten about, but then
too, that's how fast the game moves. Every year is a new person. Also
too, you gotta think about when we were all out at the time. Beatnuts,
Common, Organized Konfusion, we were all on major labels. We weren't
on independent labels, so that shows you that somebody didn't know how
to handle what we was doing. Form Priority to Atlantic to Warner
Brothers to Loud. From the Alkaholiks to Wu-Tang to fuckin' Mobb Deep
to everybody that was out back then. The list goes on and on. Brand
Nubian with Elektra then to Arista. If the man upstairs is not
conscious and he is ignorant to other Hip-Hop that's around him and
that's all you are gonna see is what we're being brainwashed with on
TV and radio. If we don't sit back as fans and as consumers and take
responsibility, we gonna keep getting' it.
ThaFormula.com
- How do you feel when they play your video on old school Wednesdays
and label you guys old school?
El Da Sensei - Well I
like it even still because at least it's being put out there for these
little cats to see. I don't care if it's for a day. I was looking at a
commercial and they was just showing all the artists that was ever on
BET and I saw our name up there. I was like word! It was little as
hell, but I was like word!
ThaFormula.com
- But isn't it kind of upsetting that The Artifacts was only ten years
ago? How is that Old School?
El Da Sensei - Shit,
they think '98 is old school now! If you hear, on 105.1 they're like
"back in the day…1997." I'm like "no, that was only a
couple of years ago," but that's how fast we forget because so
much shit is going on that it's not our fault that they want us to
forget so fast. It's just that they are givin' so much. It's just too
much. It's just completely over-saturated. You don't have time to soak
in one album because the same artist is puttin' out another album at
the end of the year.
ThaFormula.com
- Who do you think is behind trying to throw away all the legends and
just act like they never existed?
El Da Sensei - I
think it's just like the mixtape shit. A lot of mixtape DJ's right now
aren't playing these artists that you wanna hear. Their records get
put into the promo bin. They feel like, "ahh he ain't hot right
now." But that's only because the DJ is ignorant too because he
thinks he has got to play the shit that is on the radio and that's
right, everybody wanna hear that. But how do you know? You only one
person.
ThaFormula.com
- Speakin' about DJ's El. What the hell happened to all the real DJ's?
El Da Sensei - Man!
They all get pushed to the side into the turntablism division.
ThaFormula.com
- I mean I can't believe how many DJ's out there don't mix records
anymore?
El Da Sensei - I
think they feel like all this time they been trying to do that they
didn't get paid, so now they figure all they got to do is make a
mixtape, burn the CD, make some loot. Alight cool I'm good. So that's
where that came from.
ThaFormula.com
- What's up with the yelling' all the mixtapes man?
El Da Sensei - DJ
Clue started that. He was the first cat to scream his name on it
besides Kid Capri, but Kid Capri did it in a way where he was doing a
party on a mixtape.
ThaFormula.com
- And he could actually mix!
El Da Sensei - Yeah
and he was scratchin' and makin' a party happen on tape. There is a
difference between hearin' a party tape and hearin'
"Exclusive!!" You can throw stuff on a tape like one by one
and just say it's all exclusive, but then you forgot about the
scratchin' part bro. So I think for one they might think it's doing
good, but it hurts them at the same time. So it's a double standard.
They wanna be Hip-Hop and they doin' the kind of Hip-Hop they feel is
right, and 2 they also makin' money so it's hard to determine where
everybody is tryin' to go because the DJ's is like they don't feel
respected because you don't even have many groups anymore with DJ's in
them. It's just the MC. The producer gets hired and he's like a
freelance type thing. It's never gonna be like a Gangstarr or a Pete
Rock & C.L. Smooth where you got the producer and rapper. The
producer is the DJ and the Producer. You not gonna see that again in a
group. The producers now used to be DJ's but know they make beats so
everybody is trying to get they hands dirty, and at the same time like
I said the problem is there is too much happening for everybody to
handle. One person's album comes out and then another dude album comes
out. You like both of them and they going neck and neck but then
towards the end of the year one of them drops another album. So before
the end of the year even happened, they put another album out in
November and you ain't got time to soak up that one record. Come on
man, what are you doing? So what are you supposed to do? You ain't got
time to like that one thing.
ThaFormula.com
- Now you say ego is a big thing in this Hip-Hop world so is that what
has been the main thing stoppin' the Artifacts from getting' back
together?
El Da Sensei - Well I
wouldn't say it's ego. I just think it's more or less a lot of things.
You know, do people really wanna hear the Artifacts again? Especially
with everything that's happening. But like I said that's gotta be a
whole majority wide vote. But with me and Tame the problem is more
Pride than Ego, and I think it's almost like the same damn thing
really when you think about it (Laughs).
ThaFormula.com
- That's one of things that upsets me El. A lot of the fans out there
deserve to have all that put to the side man...
El Da Sensei - I
think that's why I'm still doing what I'm doing because I know there
is people out there that is wondering about that, but at the same
time, MAN! My people out there who know, I wish you all knew what I
went through as far as in my travels with Mr. Tame One, and not to
even put no business out there, but many people can tell you pretty
much what went down out here that made the decision come about and
that's on a straight up man/personal level you know. Being a man.
ThaFormula.com
- One of the things that really has disappointed me with many artists
is the size of ego that they carry with them and the way they treat a
lot of people like myself and fans. The fans deserve a lot more
respect then what they get?
El Da Sensei - Yeah
man, they don't realize that. I mean I'm still to this day wondering
why fans liked our music so much. I wanna ask them why. I mean let's
sit down and talk about why you feel that way. Not to even make my
head big, but I wanna know what the hell I'm doing that's making you
like it. I know how it was for me when I was growin' up. I had too
many heroes that I liked from Rakim to Krs. These were not just cats I
listened to, I felt like they was like heroes to me 'cause it was
something that I could escape to when I came home from school. You
know I would throw my cardboard on the floor and I would just start
practicing, or 9:00 came and I sat in the house and taped the radio,
Marley Marl and Red Alert. So I would hope that new cats feel like me
when they hear my music.
ThaFormula.com
- I was also thinkin' about how all these new wack ass superstars on
the radio have special guests on almost every track. It's just a bunch
of wack rappers rappin' together on every album it seems. But it seems
that it's really hard to get the real MC's and producers to hook up on
tracks together?
El Da Sensei - Yeah,
that first of all is mostly a money issue and I didn't understand that
too. A person like me won't be able to get a big name artist because
they will look at me and say "okay, what have you done lately?
How many records have you sold? Who was on your last album?" So
then you sit back and say "well that ain't got nothing to do with
it, if you like me, then we could do the song," but then most of
the time it's not up to the artist no more. To say "I like your
style and I want to do a song with you," nah. It's like
"Talk to my manager, uh talk to my lawyer," and then they're
gonna tell you how much.
ThaFormula.com
- That's it right there man. Everything nowadays is talk to my
manager...
El Da Sensei - Yeah,
there is no more talk to me.
ThaFormula.com
- Now let's get to the album El. How has the new album done so far
man?
El Da Sensei - Well,
right now it's doing real good. I think it's pickin' up since the
album came out. It's been a slow process just because we are on a
smaller level. It's just getting everybody up on it. It's funny when I
see some of the reviews that I have gotten from the album. I think
people are more surprised that the record sounds the way it does
because of the scratchin' and the beats and stuff like that. This one
cat straight asked me, "yo did you do that on purpose?" and
I started laughin'. He was like "what are you laughin' at?"
I said "man let me tell you something." I said "that's
me." I didn't want it to sound a certain way, that's just how
it's gonna come out. Even if I'm not even doing the beat and just
pickin' the track, there is certain shit that I like.
ThaFormula.com
- That's another big thing right there man. Why do artists have such
bad taste in beats nowadays? Some of these dope MC's nowadays be
rhymin' over the worst beats?
El Da Sensei - I
think because there is too many cooks in the pot. It's not left up to
the MC no more who he works with. Most of the time an A&R at the
label might have signed the artist because he has ties to a certain
producer or team of producers that might have that hot sound for right
now, and that's what the game is about. They take shit, milk it for
what it's worth and let it go.
ThaFormula.com
- Why do you think a group like Dilated can get away with doing what
they want to do on a major label?
El Da Sensei - The
thing with Dilated is they already accomplished what they did so far
with the sound that they had, so when you take a group like that and a
major sees that and all they see is that all they have to do is just
put backing behind that and they see!! I'm glad you pointed that out
because that's a perfect example for a major label. They are only
doing what all the other labels did back in the 90's. It's just that
somebody took it upon themselves to say "let's do something
different," 'cause that's what's happening with Interscope and
Jurassic 5.
ThaFormula.com
- So it's obviously proven that it can work, so why not do it more?
El Da Sensei - Cause
they feel that maybe there is not enough artists out there like that
to do it. It's like with Gangstarr, man I don't even know where to
begin with them because that's like one group that we can all say
stood the test of all time and is still givin' the same ingredients
but different flavor all the time. They switch it up, but you know
it's gonna be what it is. Primo on the tracks, Guru with the voice,
and it's gonna always make a dope mixture no matter whether cats say
they are played out or whatever. It's still Gangstarr and they have
the symbol and sign and they have a sound. So I think a lot of the
people that might work at Virgin grew up with them and grew up with
their music and the people that might work on their project know them.
They know them. They been out since '88 so they know them as artists
to say enough to say "I can fuck with their product, I know where
to take it." They know where they're crowd is. They know where
they can send them as far as tours so it's already laid out for them
and I think it's because they know it will make a certain amount of
money. They know it will make a certain amount of sells. Why would you
wanna not do something like that with a group like that? You would
just be throwing away a certain percentage of gross at the end of the
year. The label makes just as much money as Gangstarr would cause
Gangstarr will make money just by not spending that money on another
producer.
ThaFormula.com
- I just get tired of watching these labels put out 100 albums and
only 10 of these garbage albums actually do anything while the others
from these new wack artists and even known artists completely flop?
El Da Sensei - And
it's quite evident cause in the last 2 years the music industry has
lost more and more money and it's because they don't understand what's
happening. They are acting dumb like they don't know what to do. You
know what to do. Stop the endless cycle of bullshit and let us come
back out to the forefront. Let us, meaning us like Masta Ace. Come on
man "Disposable Arts?" Unspoken Heard, J-Live, there is so
many groups out there. But then also, and this is not to even knock
anybody, but it's only a certain amount of underground MC's or crews
that get light and I'm trying to figure out what they're saying that
is so out of this world, that maybe a person like me or a J-Live or
anybody that is not getting that kind of light is not? We can look at
certain articles and certain reviews or shit that is in the stores.
All right well "what is this dude saying that I'm not saying, and
how is it that only this certain kind of weird Hip-Hop getting
seen?" Like "what the fuck is these dudes talkin'
about." It's just big words with like no topic. So it's like
where is the music going? Like, are we trying to get messages back out
there again and not even just sayin' conscious, but what happened to
the X-Clans? You know I wake up everyday and I look at videos and I
only tape the old school videos just to say what you say, what the
hell happened?
ThaFormula.com
- At times it seems like as soon as you start to diss this wack shit
people start callin' you a hater?
El Da Sensei - And
it's not about hatin'. Back in the day there was laws you had to go
by. You could not bite. You couldn't use the same tracks, you couldn't
do none of that. You couldn't do that. It was just impossible. It was
like "yo, you was trying to be the most original dude, I wanna be
nice, I wanna be the nicest or one of the nicest. I wanna be upon the
elite." But right now everybody is like "oh I'm happy with
my little spot, I'm just gonna be this." Everybody looks the same
now. Every rapper looks the same. Everybody has got athletic wear and
big hats and I'm like what the fuck man? It's like God man!!!
ThaFormula.com
- Things have changed not only in the East man, but also here in the
West. Everyone is on the shit out here too…
El Da Sensei - I
remember we came out there first when we dropped our first Artifacts
single. Our album wasn't out yet and we didn't know if we wanted to go
to L.A. first. Redman said it best when he told us, "Yo, I think
that's the best thing you all ever did" was going to L.A. first
instead of going on the East Coast tour. We saw shit that we didn't
know existed within our own music comin' from the East Coast to the
West. I realized then how many graf heads and Hip-Hop cats was really
out there. I knew about the artists that came out of the West, but
just to be out there and be in the streets and see the people... I
thought everything was just gangs and colors and just seeing what I
only saw in movies. Once I got over there man...I also think meeting
Hieroglyphics kind of gave me a different outlook too. I met them at
Bobbitos station in New York. They didn't even know me and Tame rapped
when we was in the station. We was all in there smokin' and the next
thing you know we got on the mic. They was like, "oh shit!"
I done had a friendship with them since '91. So when I finally got out
there and we did "Unity" with Bigga B and all that shit,
cats showed us so much love. Ahh man, I got to tell you this story. We
did a show with uh…Tajai was there and Del was there. I think Opio
was there and this was the first time we seen them out in L.A. since
we saw them in New York. It was like mad people outside. We was like
damn, all these people came to see us? So we had passed out Artifacts
markers in the line. Man, man, man! That was the worst thing we
probably could have did cause there was a Hertz truck right in front
of the damn club. Don't you know they tagged that whole truck yo! I'm
talkin' about the top of the car, side, the back, everything. And they
was like "hurry up yo so we don't get them in trouble," so
they jumped back in line and got in the club. That shit was so dope.
They showed us so much love. I was like damn that was incredible for
me. Like damn, to be out there and hear how the slang was. Ooh hoo
that shit was dope!
ThaFormula.com
- Shit is different now man on both coasts no doubt. I have never seen
so much wack shit in the underground like I see now...
El Da Sensei - Man!
You go to the store and it's like people I have never heard of like
all right that goes back to what I say, don't think people ain't gonna
hear your records cause people go in the stores and might say
"well the cover looks hot, let me put this record on." Ohh
man! Like Diamond said, "Take that record off, don't waste my
time" and it's a lot of that right now cause it's just like
"American Idol." Everybody goes up there and thinks they can
sing. Not everybody can rap.
ThaFormula.com
- That's my thing man. You got all these wack muthafuckas rappin'
about outer space, Atmospheres, and all this gay shit that makes no
sense. What the hell happened?
El Da Sensei - HAHAHA!!!
That's what I'm talkin' about man. "Scientifical, outeryfical,
dipycal." I'm like what?
ThaFormula.com
- And you know I hear shit like, "Oh he's a multi-syllabic
genius." I'm like what the fuck are you talkin' about?
El Da Sensei -
(laughs) I know man. You know I looked at certain reviews and I got
like a 3. The dude would give me mad props, but then the rating would
be low. So I'm like all right what do you mean by that? But then I see
this space dude here. Outerspace man gets 4 or 5 stars. What did he do
that I didn't do? What is he sayin' that I ain't sayin'? Was it
because he was talkin' crazy on some jackass shit? I don't know. I'm
trying to be me. A lot of times I saw reviews where they were saying I
was trying to do nostalgia and I was trying to capture a time saying I
was stuck in time. I'm like, "look man, what do you want? What is
your type of Hip-Hop? What do you specifically want to hear?" I'm
not gonna be spacey cause I didn't come from space. I came from an era
that was straight like yo, when you listened to Boot Camp and them you
saw Brooklyn. When you heard Buck Shot you saw Brooklyn. You
envisioned the streets. When you listened to G Rap, you heard Queens
but you saw him and what he does. He gave you the yin and the yang.
You know I do what I do, but I might not agree with it. Where now
today cats just do. I'm a drug dealer, I'm a thug, I will shoot, I
will kill, I will bang and it's like "damn, what are you
accomplishing by doing that? You're not showing me the Hip-Hop side,
your showing me your personal side, but can you be creative with that
at the same time?" No, because it's not much to go on.
Be sure
to join the over 300,000 Industry Heads that have signed up to
our exclusive mailing list!! Click here
to join and receive exclusive interviews only available to members.
Leave contact info ( name & email address) at info@thaformula.com
and we will contact you to confirm your membership.
|