ThaFormula.com
- How has the album done since it's release?
Ozomatli - Well, you know it came
out on the September 11th. It's an ironic thing that we called it
Embrace the Chaos. So you know it's been nuts, but it's been cool. We
been touring going to Japan. Sells since that day haven't been that
great but actually our touring has been really good. It's been like
better then ever, with more people coming out everywhere we go.
ThaFormula.com - Do you feel it was good that it dropped on the
11th or bad?
Ozomatli - I mean it's bad in
terms of record sells, but it's good that we can be out there during
these times.
ThaFormula.com - Where have you guys toured since the album
dropped?
Ozomatli - We been to Japan,
Europe, London, Switzerland, Holland, Belgium, France, Germany, and
now were in Toronto and Vancouver. Then were gonna head out to
Vermont, then we go to New York City. Then we go home for the Holidays
and then we go back out right after the holidays to do the West Coast.
ThaFormula.com - Has the touring helped the album sales a lot?
Ozomatli - Yeah, wherever we go
you know the album picks up. The past month we haven't really been in
the states, so in terms of album sales in the states it's not really
jumpin' up. Were basically just setting it up for over seas now and so
now were coming back through to the States. Hopefully, wherever we go
after we leave the album gets sold there more and more. There is not
that much promotion or awareness about it you know.
ThaFormula.com - What happened with the track you were gonna
record with Iriscience?
Ozomatli - Yeah man, we did
actually record the track. There was some stuff that happened between
the labels and shit with clearances. But it's still all good, and
hopefully we will do some stuff.
ThaFormula.com - How did you guys hook up and record with
Common?
Ozomatli - That was done through
our producer Bob Power. We actually thought of Common and we were
like, we got to try and get Common for this. So our producer actually
made that shit happen. He had produced him before and it was really
cool. He came out to New York and did that song with us.
ThaFormula.com - How did you guys hook up with Bob Power?
Ozomatli - We suggested him.
Basically you got to work with the label on who to get to produce your
shit. There has got to be a compromise between you and the label. We
gave our ideas and the label looked over them and they thought
basically that Bob Power could do the job too. So we were excited to
work with him. So then they basically approved the money to spend on
Bob Power. But you can't just pick any producer you want because they
are not just gonna give you money for any Tom, Dick, and Joe. They
have specific needs and you have to work with them to choose somebody
that will be good for them as well as for us.
ThaFormula.com - So how does the label go about promoting you
guys?
Ozomatli - I guess that's what has
been the problem. The good thing for us is that the way we survive is
through our touring and through our live shows. For whatever reason
the industry hasn't gravitated towards us yet.
ThaFormula.com - How did you hook up with De La?
Ozomatli - Bob Power also hooked
that up to. Actually they just came down to the studio where Bob was
and were just kickin' it. Then they heard it and just started writing
to it while he was mixing it. We were just like aww that's the shit.
ThaFormula.com - Now you were tellin' me a while back about a
problem you guys had with a song being on a commercial?
Ozomatli - Their was this one
instance where the label, uh, our label is joining businesses with
Chrysler and basically it was at a time when our album was just about
to drop and we were uncomfortable with using our song for a
commercial. But now that were on this big major label and our album is
about to drop, you got to give and take. People basically explained to
us that if we don't do this for the big daddy on top or whatever,
certain things might happen to your record that you may not want to or
whatever. But were lucky that the commercial never got dropped.
ThaFormula.com - Does an artist have control over something
like that?
Ozomatli - Inevitably, we have the
control. We can say no, but who has the control beyond that. It's
like, "Well if you don't do this for me, I'm not gonna do this
for you." There is thousands of scenarios of how that could
happen. It's not just this one.
ThaFormula.com - Was the record deal you guys signed a good
deal?
Ozomatli - I mean it was a
standard deal. I can't say it was good, but it wasn't anything other
then the norm.
ThaFormula.com - What were your thoughts on what happened on
September 11th?
Ozomatli - First of all, it was a
tragedy. You had just regular people going to work that day who
basically got caught up and were killed because of what the U.S. had
done to other parts of the world prior to that. Now it's time for us
to really look at who's to blame for this because history didn't just
start on September 11th. There is a huge amount of history that
escalated up to that point. I'm very surprised that it happened in my
lifetime. It's pretty much inevitable when you have policies such as
the U.S. does in places that we don't even live, which are starving
millions of people. Inevitably their is gonna be a lot of people out
there that hate the U.S. It's really sad to see that now it's come
back to us where not only people all over the world are dying because
of the U.S., but now people in the U.S. are now dying because of
policies that the U.S. has laid on other parts of the world for
control. Like oil and corporate gain basically.
ThaFormula.com - How do you contribute to this so called cause
or movement?
Ozomatli - The way that we
contribute is through our music. Getting it out to masses. We can play
for the converted all day. We can play for people that are conscious
and they know what's up. They might know more what's up then we know.
Were just providing the entertainment. I think the way people
contribute even more is like when kids in fucken Alabama are listening
to Rage Against The Machine talkin' about the Zapatistas and learning
about Mumia. Those are the people we need to really do this.
ThaFormula.com - What made you
guys finally decide to sign with a major label?
Ozomatli - That's the only way
that we could have actually stayed together, because we needed that
type of push and money behind us. Were such a big band, and it's like
if we get a dollar, it's not like everyone gets ten cents. There is
bills to be paid first and there is taxes to be paid. Their is
commission to be paid. A lot of times that dollar is already spent
before we even made it. So sometimes when you see an artist doing
compromising things, it sucks on one hand but their is always another
side to it. It could be for some fucked up reasons to. Like maybe they
are just going for the money, but it could be that they are really
broke and they gotta pay the bills. So I know how that is.
ThaFormula.com - Is there a limit to what should be
compromised?
Ozomatli - For us their is
definitely a limit and it's always a tug of war you know. Sometimes
you will do things for other people to. People have kids in the band
and they need certain things or else we can't play or everyone just
goes and gets a job. Sometimes at certain times that's what it comes
down to. So the question is what's more important. Keepin' our music
out there and playing for people to keep our message going or not
doing it and just staying in L.A., and play being weekend warriors.
Just play on the weekend in L.A. and be ghetto superstars. Not really
making a good effect on what's going on or try to.
ThaFormula.com - How do you feel about all those people driving
around the street with the American Flag?
Ozomatli - I just think that
people are misinformed. I don't think that everyone with the flag is
all gun ho and war and pro America. But I think that that's what they
are doing without even knowing it. I think a lot of people are
actually trying to mourn the death of those people by having the
American flag up. Which makes sense on one level, but the fact that
it's red, white, and blue makes no sense at all. It's time to raise
the flag of humanity, not red, white, and blue. Because it's not about
us. It's about the people in the World Trade Center where families
didn't get access to any of the money from the organizations that were
raising money because they didn't have the right documents to be in
this country, but yet they died working in those buildings. It's about
the women and children in Afghanistan right now dying because of U.S.
policy. It's so beyond just states. It's about sweatshops in Thailand.
ThaFormula.com - Do you think this will ever change?
Ozomatli - It definitely will.
Whether or not it's in our lifetime, who knows.
ThaFormula.com - What does the American flag represent to you?
Ozomatli - It basically represents
taking over somebody else's land, killing all of them. Enslaving
Africans, concentration camps in World War 2 of Japanese Americans. It
means all that shit and it doesn't mean freedom that's for sure. It
means Ford creating the parts to kill millions of Jews in Germany and
making the parts for the fucken Gas Chambers. That's what America is.
It's about riding on other people's backs for gain to have more stuff.
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