ThaFormula.com
- What are your thoughts on how hip-hop is right now?
Phife Dawg - It's cool, but like the old sayin' goes, too much
of something is never good. I think hip-hop needs a little bit of
diversity.
ThaFormula.com - How did the solo album do for you. Were you happy
with the results?
Phife Dawg - I was happy with it as far as what we achieved in
the studio and what we put together, but as far as the marketing and
distribution, no I wasn't happy at all, and it wasn't the labels fault
it was actually the distributors. They only put it out in certain
markets. In like about 40% of the markets, and it did well for the
markets that it was in but it could have done better and I felt like
it was a waste a time basically, and I hate working my tail off and it
goes in vein. I think everybody hates that.
ThaFormula.com - Well, regardless of what went wrong, it was a dope
album.
Phife Dawg - Thank You.
ThaFormula.com - What was it like going solo?
Phife Dawg - I mean it was cool because I get to call all the
shots. I really don't have to answer to nobody. It was ideas that I
put together that I had for a long time, but I just had to chill
because I wasn't only representing myself, I was representing 2 other
individuals so I always had to hold back on certain things and
represent what Tribe was all about. Now that I was on a solo mission,
it was all about me, so I put my best foot forward and did what I had
to do. It was a little bit difficult of course because you didn't have
the other 2 around to like really conversate on what should go down
and what shouldn't, but at the same time we were a veteran group so it
was about that time for me to do my own thing anyway. I think it came
at the right time. It just didn't work out the way I wanted it to.
ThaFormula.com - What was the best time of hip-hop for you?
Phife Dawg - I think the best time for me was during the Low
End Theory and Midnight Marauders. The release of those 2 albums were
probably the best times, and even those times were a little shaky at
first, but that's really about it. I have mixed feelings as far as
those times go, but if I had to pick the best times out of any, it
would have to be in between Low End and Midnight.
ThaFormula.com - So did you guys always have a lot of creative
differences?
Phife Dawg - No, not really. Only on probably the last album.
Creative differences might have came in play a little bit, but most of
it was more so with the label actually.
ThaFormula.com - What was the problem with Jive man?
Phife Dawg - They were embracing the Back Street Boys thing and
the N'Sync and Brittany Spears thing, which is all cool, but you can't
forget who got you there and could still take you further. We were
always our own A&R's basically. I don't think they really dug that
too much. It was all about when we wanted them to come into the studio
and listen to whatever we were making or whatever. We wouldn't let
them just come in there and listen when they wanted to. We were a very
discreet group and were all about making sure we made the best product
before they were able to listen to it and I don't think they could
understand that.
ThaFormula.com - What would you say was the main thing that led to the
break up?
Phife Dawg - Jive is one reason, and at the same time being
together for ten years is a very long time. We needed a break so to
speak, so we could go off and venture into different things, but it
didn't have to go down the way that it did. It was a lot of political
bullshit. I just think certain people wasn't honest with themselves.
So if your not honest with yourself, how the hell are you gonna be
honest with me.
ThaFormula.com - Did Ali and Q tip just break or was it something you
all decided?
Phife Dawg - Nah, it was just something we decided to do
because things weren't looking good. It wasn't exactly the bitterest
of breakups, but me personally I just felt like a lot of people were
dishonest.
ThaFormula.com - Your breakup was looked at similar to the EPMD
breakup. Why was that last album "The Love Movement" so
different then all the rest?
Phife Dawg - Oh, I really wasn't a part of it so I can't
explain it so that's the reason why I don't usually talk about Tribe
stuff.
ThaFormula.com - You weren't a part of the last album?
Phife Dawg - Not really. I was involved to a certain extent,
but I really didn't want to be there, so I really wasn't. I'm out here
in Atlanta so you know I was like whatever. My attitude was already
like fuck it, once "Beats, Rhymes, & Life" came out. So
I definitely wasn't interested in "Love Movement" to tell
you the truth.
ThaFormula.com - This was all because of the label?
Phife Dawg - Yeah, it's part of it and other things also, but
I'm really not gonna get deep into it. Everybody knew we broke up,
everybody didn't want us to breakup, but some things are inevitable.
Hopefully we will be able to put it together one day, but right now we
got to keep our head above water to do what we got to do.
ThaFormula.com - Do you guys still talk to each other at all man?
Phife Dawg - Yeah we do.
ThaFormula.com - So then you and the group were cool with the breakup.
I mean there was no problems with Tribe ending?
Phife Dawg - Yeah, to me there was a problem! I don't have a
problem expressing myself and I had a problem with certain people and
I let it be known and we justified it and everything is cool now.
ThaFormula.com - Now you had some great producers on your album. Did
the label give you a strong budget and did they back you up like you
expected?
Phife Dawg - They did a ok job. I can't really complain as far
as Groove Attack is concerned. They did a ok job as far as making sure
that I got the producers that I really wanted to work with and so
forth and so on, but like I said it was really the distribution that
killed everything.
ThaFormula.com - Why did you choose a UK label like Groove Attack to
sign with?
Phife Dawg - Because they gave me my freedom man. All these
other labels attitude is, yeah we signed you, your signed to our label
so it's our project. I really don't believe in that because I'm the
one bustin' my ass doing all the work.
ThaFormula.com - Did it bug you that you had to go to a UK label to
get something like total control of your project?
Phife Dawg - No it doesn't bug me because when they stepped to
me, they told me that I would be distributed in the U.S.. I'm not just
gonna get on a label that say there gonna distribute it only in the
U.K. I don't live in the U.K.
ThaFormula.com - Why do you think real hip-hop is so much more
respected in the U.K then in the U.S.?
Phife Dawg - Because people in the U.S. always got to be
spoon-fed. If it's something to difficult to understand, they don't
give it a chance. They want something real simple that they can sing
along with and play in the clubs and that's about it. In the UK, their
whole mind set is completely different. They don't give a fuck about
Benzes and shit like that. They wanna hear reality. They wanna hear
the Mos Def's, the Gang Starr's. They wanna hear mc'ing, they don't
wanna hear that happy go lucky shit. I mean there is a time and place
for all of that and they play everything from like Destiny's child to
everything in the clubs or whatever. At the same time when they are in
their cribs or their ride, they are gonna listen to some real hip-hop.
They are more diverse over there. They give everything a chance. Over
here everybody has got to be beat over the head 1200 times with one
damn song and that is their so-called hit.
ThaFormula.com - When did you move to Atlanta?
Phife Dawg - I moved to Atlanta right before Midnight Marauders
came out.
ThaFormula.com - Why did you do that man. I mean what made you leave
New York?
Phife Dawg - I got tired of New York. I mean when you grow up
somewhere, uh, I just basically wanted something different for myself
and if I was planning on having a family. I hated to leave my family
as well as the Knicks, but I had to make moves you know.
ThaFormula.com - Did New York change, or has it changed a lot since
back in the day?
Phife Dawg - Yeah, New York has changed a whole lot. For worse
I think because back when I was growing up in New York we were always
the trendsetters. I don't care if it was from clothes to hip-hop
music, to whatever. Right now New York is a bunch of followers. A lot
of them are. It's really not the same. I mean I love New York. New
York made me the man that I am, and I always rep it to the fullest,
but right now it's completely different from what it was and anybody
that says it's for the better is straight up lyin'. Straight up lyin'!!
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