ThaFormula.com
- Did you ever feel that when the Groove Theory track "Tell
Me" got really big that you might end up being looked at as a 1
hit wonder type group?
Amel
Larrieux - No I think I was more concerned that I wouldn’t be able
to do any other kind of music besides that song. A lot of people
didn’t realize that the album was not all like that song and that
that was never my intention or Bryce’s intention either, but when
you get a hit song regardless of who you are people expect you to
repeat the performance and for people who bought the album as opposed
to buying the single. That’s why I’m against the sale of singles,
especially for black artists. It’s that people would buy the single and
then maybe not buy the album and then they don’t know your body of
work and then only expect that of you. So for me I was more
concerned with being pigeonholed as a straight R&B artist instead
of being allowed the room to attempt to do music that didn’t have to
be put in one category. I was influenced by Prince and Stevie
Wonder, those kinds of people. So that was my concern but I also
knew that I was not gonna stay in that group forever so I kind of knew
that there would be a chance to express my own vision without having
to share the stage with somebody who’s vision might be a little
different. After doing that when I went on and did my own album then
it was kind of more clear I guess to more people what my intentions
were.
ThaFormula.com
- Were you happy with how big "Tell Me" was getting though?
Amel
Larrieux - I definitely was happy because it meant that we were making
money. Bryce had been in the industry a lot longer then me with
Mantronix and even thought the song wasn’t my favorite song on the
album it was still something I had written so I was grateful that I
was having success from my own material. I was grateful that
that meant that I could do shows because that’s what started
happening. I think I do my best work in live performances.
The only thing that was concerning me was that my label started
expecting all the stuff to be like “Tell Me” but I was so happy to
have any kind of success I was also probably trying to set a precedent
with my own exterior presentation. I didn’t want to look like
anybody else or follow those trends and I was told many times that you
know “you have to be sexier, you have to have choreography,” and I
just kept saying “no that’s not where I’m coming from,” and
the artists I like and feel are successful didn’t do all those
things per se. So when I was able to have success with Groove
Theory that was the beginning for me of acceptance by my audience and
that almost contradicted everything the label was telling me.
ThaFormula.com
- Seeing that you have been on both sides, how does it feel to have a
radio audience who only goes to a show because they heard you on the
radio compared to what you have now?
Amel
Larrieux - You know, I experienced the difference while I was in
Groove Theory. What happened was the album went gold and the
single went gold so I really had like this 50/50 thing where I would
have some audiences that wanted the album that were open to the other
stuff, and then I would have an audience that was completely trend
driven and it was so wild because I felt like I had to sometimes you
know change my performance depending on the audience which is
something that you should be able to stretch as a performer. If
you have people that are sitting down in a club with tables and
candles you’re not gonna do the same show that you do for 2000 kids
in a civic center somewhere so that was good ‘cause it showed me
that I had to not be selfish and I had to be versatile but I wasn’t
willing to compromise my own integrity and I didn’t wanna get off
the path that I had originally taken and that was letting myself
develop. So since I had experienced that in the early days and if you
talk to any artist you all go through some kind of rejection and the
hardest kind is when you’re on the stage and somebody is not
feelin’ what you’re doing. That's why I like the whole idea
of selling an album instead of a single cause then the people have to
take you as a whole piece of work.
ThaFormula.com
- So financially the Groove Theory situation was good?
Amel
Larrieux - Yeah, it was great. That was the beginning of my road
to making this choice where I am now.
ThaFormula.com
- So you were one of the smart ones who saved you’re dough to be
able to do what you are doing now independently?
Amel
Larrieux - Personally I wouldn’t have done it. It was my
husband who is my producer, and manager and he is the reason I’m
still here today ‘cause I don’t know anything about business.
Everything I know about business I basically picked up from him from
asking questions and watching him. He’s able to be an artist
and do that stuff as well. So yeah we did a lot of stuff. We built a
studio; we purchased property and things like that. He made a
lot of smart choices so that we could be free to say no to things or
you know not depend on other things.
ThaFormula.com
- When you left Groove theory were you worried at all about leaving
and going solo?
Amel
Larrieux - At that point we both were getting frustrated working
together so it was more of a relief to leave ‘cause we had very
different goals at that point for music so it was nice to take a
break. I think that was a big incentive for both of us. We
had other things we wanted to do and we both went right ahead and did
it. I think I was more concerned at that point at how my label
was gonna accept me as an artist. Bryce left the label but the
label kept me and I’ve been there since that time. I just left
in the last year and that was a concern for me that they would be able
to see me as an artist outside of Groove Theory. I was less
concerned with the audience. I feel like I’ve had a good
relationship with my audience cause I really like to be on the road.
ThaFormula.com
- Now during that time you hooked up with Sweetback, how did that
collabo come about?
Amel
Larrieux - I had met Stuart and his wife when I was in my last months
of pregnancy with my first child and we all had become friends and she
got pregnant after that and we even had our kids playing together in
the beginning. They lived in New York and we had met each other
through a label function ‘cause we were both at Epic and we became
friends. Four years later when they decided to do the Sweetback
album he approached me more like we knew each other already. So
when I did those 2 songs with them it was just like “hear listen to
these tracks and do whatever you want.” It was a lot of fun.
ThaFormula.com
- Will you guys be working on anything again?
Amel
Larrieux - I think if they asked me and the situation was right I
would probably do it but its always timing.
ThaFormula.com
- I've always wondered if the track you did on the TV show New York
Undercover ever come out on anything?
Amel
Larrieux - Not that I know of. I don’t even have a copy of
that. There are many things that I am still trying to get my
hands on. I have no idea how to get that though. That show
has been defunct for a while so I don’t know.
ThaFormula.com
- Do you listen to a lot of the music that’s out now?
Amel
Larrieux - I try to listen to everything. To be a well-rounded person
if you cut your self from any one thing then you are lessening your
chances of really having a kind of intelligent and well-rounded view
of the world. I’d like to be able to be knowledgeable about as
much as the stuff in my area and my field as possible and I’m also
curious. It doesn’t mean that I like everything that I hear but it
doesn’t mean that I dislike it. I just like to be exposed to
it. I’m more interested in having it all co-exist and having
more of a balance. People have always said music is so terrible.
Things constantly repeat themselves and are always being recycled
whatever it may be, all areas of entertainment definitely. So I
think this is just the way the world works. There is always
something lasting and meaningful in the midst of what seems to be a
trend, but on the other side is somebody that might really happen to
love what the trendy thing is and just because I don’t like it
doesn’t make it no good. I think it’s important to not
criticize and be judgmental of something just because the industry has
made it become popular. That may have never been that artist’s
intention for it to be a fad or a trend. That’s really
nobodies fault though.
ThaFormula.com
- And if they keep doing it over and over…
Amel
Larrieux - I think the bad part is when the other stuff is not equally
represented. It's not the artists’ fault. It’s the
fault of the media and labels for not doing both. But you have
to look at it from every aspect. You know record labels are
supposed to be making money. It’s not necessarily their
business to develop artists. That’s not why record labels were
formed. I did do well, I saw commercial success and again its
relative, I think I’m having success in the way that I’m doing
this. I’m not following anyone’s formula. I’m
defying everything that people told me I needed to follow to be
successful and yet I feel that my success is relative to me right now,
so if you think of it in those terms of Groove Theory with “Tell
Me” that’s a song I wrote for another artist. The label said
“hey this is gonna be a commercial success, don’t give this song
to the other artist, record it yourself.” I didn’t wanna do it.
They were right, I recorded it and got a lot of commercial success and
then was afforded a lot of luxuries that I may not have been if I
hadn’t done the song. I also made the conscious choice not to
do things that would have propelled me to commercial success. I
purposely did not do those things cause it didn’t feel right to me
so I made that choice and I think that you’re given that choice.
It’s like my husband has this great saying, “if you dance with the
devil, he’s not gonna change his steps,” so its not like I could
go in there and just say, “okay lets change everything.” I would
have to start my own label and have lots and lots of money and buy
radio time and that’s the only way that you can create that kind of
a force to reckon with what’s already established, so that’s why I
say I have no problem with those artists doing that. Everyone
should be able to express themselves but I do believe that there
isn’t an equal platform.
ThaFormula.com
- So do you feel that independent is the best way to go now in order
to do things your way?
Amel
Larrieux - That’s what I think it’s coming to. The problem
is that there is so much propaganda against independent stuff but
that’s put out by the big people. If you talk to someone
independently, they are very happy unless in the back of their minds
they’ve really been so influenced by the world of big companies and
corporate everything that they really are planning just to get to this
point and forsake their whole independent thing. I think most
people you speak to who have done things independently are so much
happier. It’s just like when people say black youth are
depicted in the news in a very negative way. How come we don’t
see all the other aspects of black youth? It’s now the same
with the independent world of music. You don’t see very much
of it. If you do its usually white alternative bands and you
don’t realize that there is all these other people doing stuff
independently. If in your mind you equate success with being on
a major label then that’s going to be your downfall, ‘cause if
your gonna spend your life being on a major label, it takes you
forever. And maybe you don’t do it? Then you give up then that’s
just uh, you’ve gotta be able to be open to the fact that there are
so many other ways to make music as there are to make art.
ThaFormula.com
- Did your first solo LP “Infinite Possibilities” go as you
expected it to, and do you feel it was received like you had hoped?
Amel
Larrieux - Again I had no expectations. With my music I never
know what to think. I’m always expecting nothing. There
was a time when I might have expected the worst. I’ve been
teaching myself not to do that thought cause its just silly. I
was happy with the album. In terms of me as an artist and a
person who’s involved with more then just my own writing and singing
you know I look at every aspect of the thing that I just completed and
may wanna change things but that comes with the territory for me. The
way I judge it at the end is when I got to do shows if anybody shows
up I feel I’ve done the right thing. If there is nobody there
then I’m worried. This is some advice for anyone who’s
trying to break into the world of entertainment. If you let this
industry dictate your emotions then you become a puppet to them and
you just lose your sense of self and then you’ve lost it all.
So I try to stay aware of what I feel I can handle when I can.
There are moments when I’m ready to handle how many sales I’ve had
in the past or to know who’s gonna put me on their show and who’s
not and be okay with it, and there are other times when I know I
can’t deal with it so I don’t want to know about it.
ThaFormula.com
- What did the label want you to do for your first album?
Amel
Larrieux - They had a more commercial idea of how I should do things
and again that’s how big labels things work and I was cool with
that. I wanted them to understand that that wasn’t my path.
But it’s really up to the individual and no ones right or wrong.
ThaFormula.com
- So you were kind of in the same situation as you were with Groove
Theory?
Amel
Larrieux - Kind of, but the difference was there was a whole new
regime put in place when I had finished the “Infinite
Possibilities” album so there was like no staff there at my label
for a while. So we had no marketing person and this is what happens at
some record labels where one-person leaves, like a person at the top
and they take everyone with them and there is nobody there. So
like that was a different thing. Somebody new came in and they
had to get acquainted with it and these are all very integral to the
success of an album to have people behind it. These are the
people that make it happen, make it work, that make it get out there
to the folks that are gonna buy it hopefully. So that was a big
difference. But they responded differently ‘cause I didn’t
do that single. Like with the group I recorded the song thinking
“this is my first time out, it is my own writing and its their
expertise so its not gonna kill me to do this song,” and it didn’t
kill me. I just didn’t necessarily repeat that exact thing.
I have nothing against doing a song that becomes commercially
successful but I’m not programmed to continually write the same kind
of song.
ThaFormula.com
- So what's the deal with the new album?
Amel
Larrieux - Well it's called “Bravebird” and I feel extremely happy
about it and content and I cant wait to get out on the road with it
and I will be in your area very soon. As far as the label it’s
a combination of people who are like-minded people in the music
industry. And just for your information now you wont have to
wait as long ‘cause we can put things out much faster. We’re
gonna do a couple of new projects and basically its nice ‘cause
whatever we’re feeling we can just record it and put it out.
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