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ThaFormula.com - You know I always see MC's like Twista and Bone getting props for tha rapid fire type flow, but I never hear your name mentioned at all when talking about this.  I always felt that you really were tha first to bring this style to tha masses and that nobody ever did it better.  Do you feel you never got your props for this?

Wise Intelligent - Not really.  I deal with tha creativity of it.  When you creating something and put it out there then you create something else then keep movin and that's tha power of creation right there. We not conforming and everybody that follows somebody else's creation is actually conforming and putting death nails in their own creativity.  We just refuse to conform but as far as the credit goes they can have the credit and fame from tha styles that we created but we know who tha authors are.  I sit back and I watch alot of kids on 106 and Park and MTV and when they see me they say it.  But when they on TV it's a different thing.  It's about marketing and promoting your product and I understand that.  It's the business of hip hop and that's what you supposed to do.

ThaFormula.com - Well I just brought it up because I always felt that people should recognize what you brought to tha game and to also let you know that we recognize what styles you originated?

Wise Intelligent - I agree and as long as we got writers like you who is gonna report what really happened and not what they think happened, it will be alright.  Alot of writers are young and don't have no hip hop history.  They are just popping up in  tha game.  They went to school and studied a little journalism and basically only know what's current.

ThaFormula.com - Seeing that your style was so different and original back then, what exactly got PRT it's deal with Profile Records?

Wise Intelligent - Something that is happening in abundance today.  Going independent.  We decided to put a 12" out on Northside records with a bunch of heads from around tha way that started a little label.  So we decided to pt a joint out with them so we would have control of everything that we did cause we wasn't always rappers you know.  So what happened was tha vinyl dropped in tha hands of Red Alert.  Red Alert got it and spun tha record.  He started his show with it and closed his show with it and from there heads were checkin' for it.

ThaFormula.com - How do you feel Profile dealt with you first LP "Holy Intellect" and were you happy with how it was promoted?

Wise Intelligent - Not at all.  That record was definitely not promoted tha way that it should have been.   Tha record was promoted just enough for other labels artists to steal what we were doing and claim it for themselves.  Like I said when I see other artists they recognize on an extreme level almost.  You know tha record was not promoted because they didn't understand what they were sitting on.  What Profile did is they signed PRT to follow tha trend of tha pro black socially conscious rappers or whatever you wanna call it.  So we kind of got caught up in that thing you know and when it started to turn over to tha NWA's the DJ Quik's and people like that, Profile started to go into that direction and they slept on something that was really big. 

ThaFormula.com - After "Holy Intellect" you dropped "Pure Poverty" one year later. 

Wise Intelligent - We had so much material man.  Right now I'm sitting on material that we had from those eras that didn't make any of tha albums but we just made music.  We were young heads from tha streets just making hip hop music.  That's what we did, that was our job 24/7.  We were always trying to come up with tha most authentic way of expressing ourselves in hip hop so that's what we were.  So like 'Pure Poverty' and 'Black Business', alot of those records was records that we had.  So we would just pick records out of a bundle.  That's tha way it went down most of tha time.

ThaFormula.com - How did tha label react to "Pure Poverty"?

Wise Intelligent - They really did not understand "Pure Poverty."  If you thought they didn't understand tha first album, "Pure Poverty" was an enigma to them especially tha title track.  They had no clue as to what to do with tha record and they wouldn't take our advice because they were always looking at ways to maximize their dollar even though we knew best.  So it was a hard road.  

ThaFormula.com - So 2 years later you drop "Black Business."  What made you choose that title?

Wise Intelligent - At tha time alot of black businesses were popping up.  This is when alot of rappers and people from tha inner city were realizing tha power of hip hop and it's ability to empower communities.  It's ability to give birth to entrepreneurs.  We were seeing so many logos.  Fubu, Cross Colors, Spike Lee's 40 Acres.  It was just so many Black Businesses popping up out of hip hop culture that we felt we recognized that.

ThaFormula.com - And how did tha label feel now?

Wise Intelligent - Man, this was tha worst.  Business was tha worst time ever at Profile Records.  Alot of things started to get crazy over there.  It was like dealing with Satan's older brothers.

ThaFormula.com - Afterwards in '95 you dropped your solo "Killing You For Fun."  What made you go solo and how did you feel about that situation?

Wise Intelligent - I felt good about it because it was more me trying to get a greater grasp of what was going on tha business end of hip hop or how it functions doing it independently.  Basically I wanted to learn tha process of putting a record out and that's pretty much why I put that record out.

ThaFormula.com - So now came '96 and you dropped what many consider to be your best and most slept on LP "The New World Order."  What are your thoughts on that record?

Wise Intelligent - Now that record right there, Profile definitely dropped tha ball on.  They slept on that one man.  They deeper then slept.  They went beyond sleep on that one.  That record right there is really very dear to me.  It had all tha elements of a classic album.  But again it goes back to tha business that is taking place behind tha talent.  At tha time Profile was trying to sell tha label.  They were trying to hurry and put out records of all tha groups that was on tha label to enhance their catalog to make tha sale value go up.   But every group on Profile records ended up suffering tha same consequence so it wasn't like we were singled out.  It's just that promoting tha records wasn't a part of tha plan for Profile Records at tha time.

ThaFormula.com - So that was it with Profile for you guys right?

Wise Intelligent - Yeah, they sold tha label to Arista and we requested a release from Arista due to tha fact that Arista didn't have a clue.  They had everybody sitting around from tha label but didn't know what they wanted to do with anything.  So we wanted to be free from tha label so we achieved a release from Arista.

ThaFormula.com - So after you guys were released from Arista, what were you guys feeling?

Wise Intelligent - It was good for me.  That's what I wanted.  I wanted to sit back and learn some more about tha business before I take another crack at it.  So that brings us to today.  Intelligent Muzik is tha label.  www.intelligentmuzik.com and it's all real.  We got tha next album that's gonna come out off tha label is a Wise Intelligent solo joint and this record is a style record.  It's like every rhyme style ever done in hip hop is on this record.  It's like every MC is in me on this record and it's a real crazy record that no other rapper has been able to attempt or achieve or even fathom in his mind to try and do.  It's every rhyme style, I kid you not.  It's everything that Wise Intelligent and PRT has ever done on one compact disc that will be out in September.  But before that is released, we put together some exclusive jointz that PRT had composed between 1996 and 2000 that we never put on any records.  Alot of stuff is older music and some of it is newer music.  It's called "The declaration of Independence."  Just look for tha CD with tha food stamp on it.  It's a dollar food stamp joint and this record right here is dear to my heart.  If you listen to tha content of each song, you will understand why it's very close to me.  We gonna bring it out there when we come Tonight Thursday August 5th 2004 at tha Gabah in Hollywood Ca.  So that CD will be available for purchase.  A new PRT album will also be happening soon.  You know right now everybody is airing out their heads and clearing their minds right now.  But it will happen and it will be on tha Intelligentmuzik label so it's all good right now.  I wouldn't wanna be no other rapper but me right now.

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